Service Two
Modern Outreach
A done-for-you fundraising engine, built and run entirely on your behalf.
We find the donors. We write the communications. We manage the outreach across the channels you choose. You focus on the charity. We focus on getting you in the room.
The Problem
The Fundraising Death Spiral.
No money to hire
You cannot afford a professional fundraiser. Fundraisers with the contacts, the skills, and the persistence to actually open doors cost real money. For most small charities, that budget simply does not exist.
Too busy to fundraise
The CEO is running the charity. The team is delivering services. No one has the bandwidth to run a serious, sustained outreach operation on top of everything else. So fundraising gets to Friday and it is still not done.
The spiral tightens
Less funding means less capacity. Less capacity means less fundraising. Less fundraising means less funding. This is not a theory; it is the lived reality of hundreds of small charities across the UK and Ireland.
"Fundraising is no longer a charity activity. It is a high-stakes sales and data operation. The charities that treat it as one are winning. The ones that do not, are not."
What We Do
We run your fundraising operation.
You run your charity.
Modern Outreach is a done-for-you service. We manage the full outreach operation on your behalf across every relevant channel, so you can stay focused on the work that only you can do.
Email Campaigns
Professionally written, targeted email outreach to prospective donors. We research the contacts, write the copy, manage the sequencing, and report on results. Targeted, senior-level communications.
- Prospect research and list building
- Copy written and approved before sending
- Follow-up sequences managed on your behalf
- Full reporting on open rates, responses, and meetings generated
LinkedIn Outreach
Corporate donors and trust decision-makers are on LinkedIn. We manage your presence and outreach on the platform: identifying the right contacts, building connections, and opening conversations.
- Profile positioning for donor credibility
- Targeted connection and message campaigns
- Content support to build sector authority
- Warm introductions to CEO, HRD, CSR, ESG, and CMO contacts
Phone Outreach
A separate, targeted telephone campaign to reach senior decision-makers directly. This is not a follow-up service. It is a structured outreach programme handled by experienced people who understand the sector.
- Targeted outreach to senior decision-makers
- Meeting scheduling and confirmation
- Call notes and outcome reporting
- Briefing materials prepared ahead of your meetings
Social Media
A consistent, credible social media presence that signals organisational strength to donors doing informal due diligence. We manage the content calendar and posting on your behalf.
- Content calendar development
- Posts written, approved, and scheduled
- Donor-signal aligned messaging
- Regular reporting on reach and engagement
Who We Target
Three donor audiences.
One integrated operation.
Modern Outreach targets each of the three primary funding audiences for small and medium charities, with tailored communications and strategies for each.
Audience One
Corporate Donors
CEO, HRD, CSR, ESG & CMO
CEOs and HRDs are the two biggest touchpoints in corporate giving. They are followed by CSR and ESG leads who evaluate alignment with internal frameworks, and then CMOs, who increasingly see charity partnerships as a way to strengthen their brand: 'we are a great company because we support great charities.' This is precisely what Donor Ready builds.
- CEO and HRD relationship targeting
- CSR and ESG-aligned positioning
- CMO engagement through brand alignment
- Multi-year partnership building
Audience Two
Trusts & Foundations
Grant Funding
Trust and foundation funding is competitive and increasingly criteria-driven. We source the trusts and briefs for you, then write your bids, subject to your final approval. Our outreach ensures your organisation is visible, credible, and positioned correctly before the formal process even begins.
- Trust and grant prospect research and sourcing
- Bid and application writing on your behalf
- Relationship outreach ahead of formal applications
- Repeat-funder relationship management
Audience Three
Individual Donors
Public Giving
Individual and public donors respond to story, credibility, and confidence. We build and execute campaigns that reach the right people with the right message, positioning your charity as a serious, trusted organisation worthy of sustained personal giving.
- Donor acquisition campaign design
- Email and social campaign management
- Donor retention communications
- Regular giving conversion strategies
How It Fits Together
Alongside Donor Ready,
or independently.
Modern Outreach can start from day one alongside Donor Ready. As the evidence builds and the narrative strengthens, the outreach operation becomes more powerful. You do not need to wait.
Modern Outreach can also run independently if your organisation is already in a strong position and the primary need is reach and pipeline.
As part of a 12-month programme, the two services create a complete funding engine: internal readiness, external execution, and a professional team managing the operation so you do not have to.
Donor Ready builds the foundation
Benchmarks, training, action plans, and a compelling new donor narrative grounded in independent evidence.
Modern Outreach takes it to market
Email, LinkedIn, phone, and social outreach, targeted at the right donors, with the right message, at the right time.
You receive the meetings
We secure the conversations. You attend them as a confident, credible, donor-ready organisation.
Monthly reporting throughout
Clear, senior-level reporting on outreach activity, pipeline progress, and results, every month.
Get Started
Stop waiting for donors to find you.
Let us both see if there is a fit.
Start with the Donor Confidence Score. Four minutes, no preparation needed. We come back to you with a direct, senior-level conversation. We back our work with a guarantee, so the fit matters to us as much as it matters to you.