The Process
How It Works
From a four-minute Donor Confidence Score to a fully operational funding programme. Clear, direct, and designed for organisations with real work to do.
Take the Donor Confidence Score
The Donor Confidence Score takes four minutes: gut feel only, no data required, no preparation needed. It maps your organisation against the four lenses donors now use to weigh charities before a formal conversation even begins.
The moment you finish, you get your head start: a confidential read on how donors are likely seeing you right now. It is written for you as the CEO, and it goes nowhere near your board or your donors.
Take the Donor Confidence ScoreYou get your head start
Your answers give you a head start: a clear, confidential picture of how donors are likely reading your organisation right now, across each of the four lenses they apply.
It is direct and warm. It shows where you are already strong, where the gaps are, and what those gaps are likely doing to your funding conversations. It is for your eyes as the CEO, not your board and not your donors.
A direct, senior-level conversation
We have a conversation. No sales pitch, no pressure, no junior account manager reading from a script. We talk through your head start, your situation, and whether and how we can help. If we cannot, we will say so.
This conversation is the basis for everything that follows. The fit has to be right for both sides. We are looking for organisations where we can genuinely make a difference, not simply adding to a client list.
Book a 30-minute Zoom callDonor Ready programme begins
If Donor Ready is the right starting point, the programme begins. Independent benchmarks are completed across all four pillars: workplace culture and distributed working, respectful workplace, human people sustainability, and trust and human skills. Training and action plans follow.
The programme runs across 12 months. CEO and HR Director time commitment is approximately 7 hours across the full year. Team member commitment is structured around multiple dates and times to accommodate operational schedules.
Learn about Donor ReadyModern Outreach starts from day one
Modern Outreach can begin from the moment you start working with us. We manage the full outreach operation: email, LinkedIn, phone, and social, targeting corporate donors and individual donors on your behalf.
The two services are most powerful together. Donor Ready builds the foundation. Modern Outreach takes it to market. Together they constitute a complete, professionally managed funding engine.
Learn about Modern OutreachMonthly reporting and ongoing support
Throughout the programme, you receive monthly reporting on outreach activity, pipeline progress, programme milestones, and results. A senior contact is available throughout. There are no surprises.
At the 12-month mark, all benchmarks and audits are repeated. You get a full comparison of where you started and where you are now: documented evidence of a materially stronger organisation, ready to shout about.
Common Questions
Straight answers.
How long does the programme take?
The standard Donor Ready programme runs for 12 months, with the option to exit after three months with three months' notice. Modern Outreach can be exited with three months' notice after six months.
How much of the CEO's time does it require?
Approximately 7 hours across the full 12 months for the CEO or HR Director. This includes sign-off on action plans, the initial benchmarks, and the final re-assessment review. The programme is designed to fit around you, not the other way around.
Do we have to take both services?
No. Donor Ready runs completely independently. Modern Outreach can start from day one alongside Donor Ready, or it can run on its own if your organisation is already in a strong position and the primary need is outreach pipeline.
What if the programme does not deliver results?
We agree specific, measurable targets at the outset and report against them every month, so you always know exactly where you stand. If something is not working, we address it directly. And you are never locked in: Donor Ready can be exited after three months with three months' notice.
Can we exit the programme if our circumstances change?
Yes. Donor Ready can be exited after three months with three months' notice. Modern Outreach can be exited after six months with three months' notice. No explanation needed. We are not interested in holding organisations in a programme that is not working for them.
What size of charity do you work with?
We work with charities from 1 to approximately 200 members of staff. With certain services, we are open to working with larger charities where it is an opportunity for both sides.
Start with four minutes.
Take the Donor Confidence Score. No preparation, no data to pull. You get your confidential head start straight away.